OUR VISION | All women thrive in all beer spaces.
OUR MISSION | We aim to ensure all women feel welcome, are safe, and have equal opportunities in beer.
OUR MANIFESTO |
All women are safe, welcome, and supported in beer workplaces and public beer spaces.
Women are equally represented
- in beer marketing
- in brewery, pub and bar staff teams
- and in beer leadership
All women have regular and easy access to social, exploratory, and educational beer opportunities, designed with them in mind.
There are positive women role models and spokespeople who are prevalent in the media and public eye who speak about beer and related matters (and not only being a woman in beer).
All women are supported and developed in their beer careers, to include suitable management and leadership programmes and succession planning.
OUR VALUES |
We put people first - we exist to focus on all women, but we want a fairer world for all people and we will champion everyone we meet on this shared path.
We’re positive - no matter what, we continue on our mission with our heads held high and our hearts full.
We’re kind - we are generous and warm, without judgement or exception.
We’re collaborative - we believe in shared purpose and that we are stronger together as we strive for equality.
We’re resilient - we focus on what we can do, rather than dwelling on what we can’t.
We’re agile - as the world and industry continues to change, we will evolve and adapt alongside it, remaining committed to what we have set out to do.
We’re creative - we appreciate the positive influence all kinds of creativity and the power of the arts can have as part of our mission, and we embrace it.